The Work

A Simple Plan

The Problem

Physicians often view starting patients on injectable therapy as a long, complicated process.

With Trulicity, it is easy to get patients started on therapy. But they needed something that would help get that message out to physicians.

The Idea

Tell the Trulicity story through a series of short, concise videos that can be accessed by physicians, whenever and wherever they needed.

Each video would focus on a single aspect/benefit of Trulicity, with the flexibility to work together with the other videos to tell the full Trulicity story.

The Execution

We partnered with We Are Royale to create a series of animated videos that worked together and as stand-alone pieces. The visuals were kept simple to complement the messages and to reinforce the simplicity of getting patients started on Trulicity.