The Work

Happy Holi-data

The Problem

How do you create a memorable, disarming way to deliver a sincere holiday greeting to a culturally diverse group of clients without tripping over social dynamics that could easily derail our good intentions?

It's often deceptively difficult to be original while standing out for the right reasons.

The Idea

A scatterplot stratifying our most commonly used holiday sentiments seemed both novel and engaging. It expressed the spirit of our message in a unique but totally relatable fashion.

We wanted this to feel authentic, intelligent, and charming.

The Execution

This was truly a labor of love; handcrafted with cut paper, colored map pins, plus a little dose of inside humor.