Miraclefeet, an organization that provides worldwide treatment access to children born with clubfoot was looking for a way to communicate their story in a shareable/social media setting.
Previously, their message was getting lost in a sea of similar looking and sounding charities.
We created a story for Miraclefeet that would communicate their offering to the world in a way that felt differentiating from other charities.
We told the story visually without voice over so it could be understood and utilized worldwide without difficulty.
We partnered with experimental animation studio Strange Beast from London to create a warm and heartfelt story about a woman who understands firsthand how clubfoot can impact a life and how she vows to not let it ruin anyone else's.