Content Sync
Rapid Personalization and Scaled Production of Motivational Content
In today’s fast-evolving healthcare market, brands must navigate the complex demands of engaging diverse physician audiences while responding to market shifts with near-instant agility. Producing personalized, relevant content at scale demands significant time and manpower, often involving large cross-functional teams, and is further hindered by Medical, Legal, and Regulatory (MLR) approval processes that can take weeks or even months to complete.
To improve engagement and ensure agility, we develop a system that rapidly generates, personalizes, and adapts content for specific physician mindsets while streamlining the review process for faster approvals.
Boost production efficiency, content relevance, and speed to market.
We apply a groundbreaking approach fueled by advanced behavioral intelligence, cutting-edge AI tools, and modular processes. We start with the Mindset Engine, our proprietary and foundational behavioral intelligence platform. It pulls insights from 15,000 physicians across 30 specialties and 7 countries. The data structure is dynamic, making it accessible and queryable, allowing us to profile physician targets and identify the attributes that drive their behavior.
- Message Maker: Upload brand messages in batch, and the tool versions them to align with the specific mindsets and motivational styles of physician audiences.
- LEAP Tool (Lightweight Engine for Automating Production): Combines versioned messages with various calls-to-action (CTAs), visual creative elements, and banner sizes to rapidly generate hundreds of banner ads within minutes.
- Modular MLR Review Process: Traditionally, the MLR review process requires approvals for every single banner variation, slowing deployment. We streamline this by creating a modular review system where MLR approves individual components—images, headlines, and copy—rather than final versions. This significantly accelerates approvals, even when multiple variations are produced.
This integrated solution revolutionizes content production, personalization, and deployment, setting a new standard for scalability and precision in the healthcare industry:
- Greater Efficiency: Content production times are dramatically reduced by automating message versioning and banner creation, enabling brands to scale content output with minimal manual effort.
- Improved Engagement Rates By aligning messaging and visuals to distinct physician mindsets, engagement rates with banner content increase measurably.
- Near-Real-Time Adaptability: The streamlined MLR process empowers brands to respond quickly to market changes, adapting messaging and creative with speed while ensuring compliance.
With this approach, brands deploy highly targeted, personalized content efficiently, achieving a 25% increase in engagement rates and cutting content production time by 50%, ensuring that every physician touchpoint resonates, drives behavioral change, and maximizes impact.